PITCH CRAFTING

In October and November 2008 I attended a barrage of trade shows.  During that period, I took a deep-dive into what makes a good elevator pitch.  I posted my original experience and research on my blog www.idonato.com.  Like many good things, the idea took off.   The focus of PitchCrafting is to bring information, examples and a deconstruction of the process of succeeding with an elevator pitch.   Unlike traditional thinking a good pitch can be formulated in a short time.  In addition, it can measured and coached.

Today, PitchCrafting is run by Donato Diorio (me) and Dan Hughes

Dan & I met in 2002, shortly after I founded Broadlook Technologies.  I had a great set of technology and a pitch just good enough to get Dan to join the team.   Dan kept ask me “Do you realize what you have here?”  I said yes.  Thinking back, now I realize that I didn’t.  Broadlook now has 1000′s of clients world-wide.  With Dan’s sales leadership, Broadlook has continued to grow and be recognized as an innovator in sales & recruiting solutions.

Dan has always encouraged me to get away from the day-day sales (which I love to do) and put my feet up and think.  My passion is the deconstruction and reassembly of ideas.  Usually, conventional wisdom is a victim when true thought is exerted on a problem.   PitchCrafting is the first non-Broadlook project that Dan and I are working on.

The evolution of PitchCrafting.com will be a web portal that will allow the self-service pitch training.  It should be fun.